Culture is the actions taken or not taken.
To begin an innovation discipline, every organization needs to set aside some time to figure out what they are willing to become. They need to figure out if they are willing to change their behavior to achieve a desirable outcome.
For example, if you’re a product company and you have rising costs, and your returns are negligible or declining, you probably need to change the way you’re creating and designing products. Before making these changes, change the culture. Or else.

Michael Graber – Culture is The Key Indicator of Innovation